Showing posts with label Business Online. Show all posts
Showing posts with label Business Online. Show all posts

5 Top Business Books That Changed My Life

5 Top Business Books That Changed My Life
For many years I avoided learning. Like most people, I learned by accident through a very popular learning method known as; trial and error. Most people have used the trial and error method but, while this may be effective in rare cases, trial and error takes way too long. And most of the time, the errors and mistakes you make create a whole lot of learning experiences that don't feel that good. For example; when things go horribly wrong, how does that make you feel?

You know, mistakes hurt only when you repeat them over and over. So, learning something new, from someone who has what you want, gets way better results.

At some point you also have to ask yourself, "is it possible to get better results by learning on purpose instead of by accident?" Yes. "Is it possible that there are things you don't know yet?" And, the answer is yes. "Is it possible that there's some things that you know that aren't necessarily so?" The answer is also... yes.


Based on many years of struggling and trying it my way, I decided to learn a little bit about how other people achieved success. And that's when I started becoming a learn-it-all instead of a know-it-all.

Only when you choose to learn on purpose can you attract the best kind of learning experiences, the ones that actually get great results. Here are the 5 top business books that I used to get real world results. Many people may not think of these books as being business books, but I applied the lessons to business and achieved business results, that's all that really matters, isn't it?

Counting down the top five...

5. "The Alchemist by Paulo Coelho" - This was the first "real learning" book I had ever read since University. It is a simple story about a Shepherd boy who, one day, takes it upon himself to explore the world in seek of fame and fortune. And while the boy meets with many challenges, they are all learning experiences which eventually led him to the very treasure he set out to find.

When I read this book, I was already a few years into my journey with Tinnitus: a loud ringing in the ears. I was struggling and depressed. This book was simple enough for me to grasp the main concept which is; if you never take a risk in life, things will never get better. But if you are willing to take the risk and learn something, then the journey will unfold the way it's supposed to; perfectly and in its own good time.

4. "The Attractor Factor by Joe Vitale" - In this book Joe outlines five steps to attracting anything you want in life. He does it in such a way as to make it simple enough for even the most poorly programmed and skeptical person to grasp. And believe me, I was more than skeptical. However, because there was only 5 steps, I figured it couldn't be that difficult to learn. And, as it turns out, these five steps helped me create incredible results in just about every area of my life, including financial. The final step, "The Law of Detachment," taught me a lot about how to truly manifest big results. If you don't know this law, then Google an article that I wrote called, "How to Practice the Law of Detachment."

3. "Secrets Of The Millionaire Mind" - by T. Harv Eker - Yes, I agree that some people don't like the way that Harv talks about wealth. I also agree that his methods could be perceived as radical and unconventional. I also agree that some people believe he's arrogant and overconfident. However, do results matter? Yes, in my opinion, that's all that matters. I've followed his methods now for several years. I've taken some of his training courses. In fact, one training course that I took, even though it was at the time extremely out of reach financially, I did it anyway, and earned my money back in one night.

When I read this book I really felt as if Harv was talking just to me. Sure, he's not that nice about it. He basically jumps out of the pages, grabs you by the neck shakes you a little bit and starts to get you to see wealth from a different perspective. Some people don't like that. But not liking something, doesn't always mean it's not good for you. Believe me, I have literally made millions off of one Harv Eker Seminar and if it weren't for the book I would've never decided to take that course.

2. "The Pilgrimage" by Paulo Coelho - Yes, this is the same person that wrote the Alchemist my number five pick. After reading this book, I felt compelled from a deeper level to pick myself up out of my miserable situation and walk across Spain on the Camino de Santiago. The book and the journey made me realize the number one trick to getting what you want in life; stop trying to figure out how you will get there. In fact, every time I tried to speed up on the Camino, the universe just pushed back.

So if you're trying to get to where you want fast, you may actually miss the part that matters; living and discovering. And when I gave up my strict schedule, the universe opened up and delivered me better results faster. Funny how that works, isn't it? The more you slow down the faster you will achieve. To most people this would not make sense. That's why you need to read the book and maybe even walk the Camino de Santiago. Sure, it's 850 km. And your excuse might be, "you don't have time." And that is the number one reason why you will never get there. Because, if time is your excuse, then ask yourself, "do I honestly have time for the things in life that really matter? Like RESULTS?

1. And my number 1 best business book that changed my life is;

"Ask and It Is Given" by Jerry and Esther Hicks - While some may call this book spiritual mumbo-jumbo, I would call it "the secret." I have read this book so many times and have incorporated so many of their beliefs and exercises into my life that I literally created a new me. And, I like the new me way better than the old me. While the old be would say, "I've got better things to do." The new me would say, "better things require me to do something." While the old me would say, "I hate rich and successful people, " the new me would say, "I admire rich and successful people." While the old me would say, "money is hard to come by," the new me would say, "money comes to me easily and effortlessly." I think you get the idea.

This is a book about reprogramming your beliefs. Are you always right? If so, and your results don't prove it, then you need some new beliefs. Being right and getting what you want in life are two different things. Only when you open yourself up to knowledge and experiences can you actually learn anything. You can be right or you can have what you want, but you can't have both. In business, making yourself right, makes someone else wrong. And that is why you may never win. Only when you learn that results are co-created for the benefit of everyone, will you truly understand a thriving business. Help someone else get what they want first, and you will have what they have in abundance.

I just want to say a quick thank you to each of these authors for their life-changing words and information. I am pretty certain that without reading these books, I would not be in the position that I am today. Like Brian Klemmer says In his book, "If How-To's Were Enough, We'd All Be Skinny Rich and Happy." It takes more than just "how-to's" to get what you want.

You have to learn to be deeply committed to your strongest intentions. Otherwise, there will be many intentions competing for your attention. Most people live a life of activities and distractions. Only deep commitment to learning and experiencing new things will lead you to what you truly want. I trust that these five books when read, understood and implemented, will reveal many secrets to creating the results you seek.


Author by: Paul Tobey
Article Source: http://EzineArticles.com/?expert=Paul_Tobey

Tips for Writing a Business Book

Tips for Writing a Business Book
Business books serve a specific purpose that must be clarified before the writing begins. A business book can be a helpful aid in marketing a business by illustrating the expertise and potential benefits to customers. Some business books are written as "How to" guides designed to help other business leaders to implement best-in-class processes or systems. Many of the more famous business books tend to be based on a unique perspective about some aspect of business or leadership. Yet another group of books is the business memoir, the story of a business or business leader as he/she rose climbed the ladder to success.


If you are running a business and believe that a book can help to promote your business, plan the work carefully and be prepared to dedicate time and effort to the project. If time is a serious constraint, consider hiring a ghostwriter to reduce the burden on you. If you have a service-oriented business, you may find that much of the content already exists in presentations, proposals, blog articles, workshop outlines, procedure manuals and other materials commonly used in the business.

Don't be tempted to simply throw together ready-to-use content like a batch of blog articles and publish that as a book. As a series of blog articles, each one is potentially useful and interesting to a group of readers. A book serves a bigger purpose and it is crucial to make sure that the content delivers on that purpose. Using existing content in a book requires that you transform and even rewrite the content along with additional information not previously provided. A published compendium of blog articles will make a poorly received business book.

Research other books in your category to make sure you are not about to invest a lot of time and effort only to duplicate what already exists. Finding other books in your category doesn't mean that you should not proceed with your book. What it means is that you must ensure that your book has a unique perspective or different method for accomplishing something, other than the norm as described in other books or as experienced in business practice. You may have unique intellectual property that you are sharing with others, or an improved method based on your experience.

Essentially, your must find a compelling reason for someone to buy the book. Clarify for them how their business will improve, grow, or become more profitable after learning what you have to share. Before you begin writing, develop a simple summary to help clarify your book's value proposition. Start with the subject of the book - what is the book about? Clarify the purpose and outcomes that a reader should expect from reading it. These benefits will be the primary reason for someone to buy the book. Finally, identify your target market - who is the specific audience for the book?

Armed with this information, your writing efforts will be focused correctly and you can easily determine the appropriate content and the optimal approach and writing style for communicating it. The book will help you to share a lot more of your true value to potential customers. Make sure that it represents your business with the highest quality and integrity to protect and promote your brand. You already know your business value, now make a plan for your book and write on!


Author by: Patrick Smyth
Article Source: http://EzineArticles.com/8793698

Multiple Streams Income

After you retire where will your income be derived from? Most of us will have Social Security. Some of us will also have a 401K plan from our company. Some of us will have a retirement nest egg either in stocks, bonds or cash. Having multiple streams income is the most desirable however few of us have that.

If your income is just one or two streams instead of multiple streams income what are you going to do to supplement what you have? Part time work is available but is that what you want to do after retirement? I sure don’t. I want to be in charge of my time and income not some big box store. That probably sounds arrogant to some of you but I want something better than a part time job that dictates my hours and income.

multiple-streams-income

Internet marketing can provide both income and the freedom to work the hours you want. It doesn’t mean you won’t have to put in the hours just that you will be in control of what those hours are.

Internet marketing covers a huge arena of possible income streams. It can be as simple as selling on Ebay or as technical as Affiliate marketing. It is possible to develop multiple streams income using the internet because you don’t have to limit yourself to one type of marketing. Many people do affiliate marketing in conjunction with email marketing or one of the many other types available. The possibilities are endless.

As always this freedom to determine your income and hours comes at a price. You have to learn how to do the marketing. There are self taught people making a good income from internet marketing but I prefer to profit from others knowledge and mistakes. There are some very good internet marketing training companies out there. Stay away from the ones offering get rich schemes. Instead seek out a company that has a proven track record. One that charges a reasonable fee for it’s services and doesn't try to lock you into a long term contract.

The number of retirement age people entering this market is growing by leaps and bounds. You don’t have to be a computer whiz either. If you are reading this article you have enough knowledge to enter the internet marketing arena. Take control of your retirement and your life. If you have to supplement your income do it on your terms not that of a big box store.

Author by: John Stewart

Article Source: http://www.streetarticles.com/internet-marketing/multiple-streams-income

Web Marketing - Making Your Content Work For You

Web Marketing - Making Your Content Work For You
Got Web content? If you have, you know that content equals traffic, which equals sales. However, you may not be getting as much out of your content as you could -- here are three vital tips which will help.

1. Size Matters: You Need Content to Become Visible
You've noticed that more and more businesses are flocking online: they're following their customers. This means that no matter what industry you're in, you've got more competition than you had last year, and you'll have more competition again next year.

Does that scare you?


It shouldn't, because here's the answer: use content to beat your competition.

On the Web, size matters. A content-rich site with 10,000 pages will get more organic, free traffic than a tiny site with just 50 pages.

Take a moment right now, and check out your competitors. How large are their sites? How many links do they have?

Once you've checked them, create a content marketing plan, but test your keywords first.

Here's how.

2. Use Pay Per Click to Test Keywords
The developers who sell keyword tools on the Web would like you to think that their tools are somehow magical: the keywords they deliver are all you need for success. This is not so. Here's your best keyword tool: it's right between your ears.

Before you check any keyword tool, look at your positioning statement for your site, and brainstorm keywords. Ask colleagues, friends and family members to help you to brainstorm too. (You'll be amazed at the results, I promise you.)

Any keyword tool you use (even Google's wonderful tool) is historical. It tells you what search query terms were used in the past. However, much of the traffic to your site arrives using unique query terms. By brainstorming regularly, and getting into the mind of your customers, you'll not only have a bank of keywords which delivers cash, but you'll also have unique content which will pay dividends for months and years to come.

Then, once you've got a bank of keywords, use Pay Per Click (PPC) to test and find your best converting keywords. When you create content using those "best" keywords, your content will work hard for you.

Here's how to make your content work even harder: use it to build relationships.

3. Content Builds Relationships: Use Email Marketing to Get Return Visits
Focusing on traffic which converts is essential for Web marketing, but your aim is to turn occasional visitors to your site into frequent visitors.

Strategies like email marketing, and social media marketing will bring you return visitors. Use your Web content repurposed, to create reasons for your visitors to keep coming back.


Author by: Angela Booth

Make Money Online Today - 3 Easy Ways

Make Money Online Today - 3 Easy Ways
Want to make money online? Hundreds of thousands of others are doing it, and you can two. Here are three easy ways.

1. Make money via the new eBay Publisher Network
Affiliate programs (where you sell others' products and earn a commission on each sale) are a super-simple way to make money online, without a product of your own.

Everyone knows eBay, and millions of dollars' worth of goods are sold on eBay each day. By promoting eBay using the new eBay Publisher Network (EPN), you'll get cash in your PayPal account each month.

To get started: choose a product, or products you'd like to sell, and create a small Web site. You can do this free, by creating a Blogger blog.

Then sign up to the EPN, and start promoting.

2. Create a Web site about a product you use and enjoy
Fads come and go, and when a fad is hot, you can make money by creating a Web site about it.

For example, do you love your iPhone? iPhones are hot, and whenever a product is hot, people search for information about it.

Add information to your "fad" site, and use Google AdSense on the site for some quick income. Then add other advertising networks' ads to the site too. As your traffic increases, so will your income.

3. Write product reviews - no Web site necessary
If you're a complete newcomer to the online world, you may be nervous of creating a site. Don't be, you can use Google Site Creator to create a site in minutes.

However, there's one income opportunity for which you don't even need a site, and that's writing product reviews.

You can sign up to affiliate programs for products, and then write reviews for them. Many sites and pay for reviews, and some pay extremely well.

So there you have three ways you can make money online today. Get started!


Author by: Angela Booth

Make Money Online - Turn a Simple Web Site Into an Income Stream

Make Money Online - Turn a Simple Web Site Into an Income Stream
If you want to make money online, one of the simplest ways is by turning a simple Web site into an ongoing income stream. Here's an easy process to follow for success.

Start by choosing a money-making topic for your site. Money-making topics tend those things you can kick - that is, physical items. For example, digital cameras, real estate, or cosmetics.

When you create a site based on a physical product, not only do your chances of making sales from the site go up, but so do your chances of turning even the slightest trickle of traffic (as you'll have when your site is new) to profit.

Once you've chosen the products on which you want to focus, buy a domain name, and get some hosting.

Once you've got your domain name, and have purchased some hosting, just follow these four steps.

1. Set up a site and blog
I like to set up both a site and a blog at the same time. Blogs tend to be indexed by the search engines more quickly than straight sites, so a site's blog will start getting traffic almost immediately.

Just set up your blog in a "blog" subdirectory of your site, and link it to your site. Installing WordPress is the easiest way - most hosting providers have one-click installs for WordPress.

2. Add some content
Next, add some content to both the site, and the blog. Five or so pages is fun in the beginning.

3. Start your monetization - Google AdSense is quick and easy
Now it's time to start the money-making process. Add some Google AdSense income to the blog. This will bring in some income.

4. Add additional income streams
Add more content to the site and blog, and join a couple of affiliate networks. There are hundreds of these networks online. Which you choose, depends on the topic of your site. The eBay Partner Network will suit almost any site you create.

So there you have four steps to turning the simplest Web site into an income stream.


Author by: Angela Booth

Web Marketing - 5 Easy Ways to Make More Sales

Web Marketing - 5 Easy Ways to Make More Sales
You've got a Web site, but you're disappointed that you're not making sales. How do you get traffic to your site, and convince people to buy once they arrive? The answer's simple, and consists of two words.

Read on to discover what they are.

These days, with billions of Web pages online, and many millions of sites, it's harder to get attention than it used to be. However, people look for information on the Web 24x7, and if you can give them what they want, you'll get attention, and you'll make sales.

Here are two words to remember: Be There. That is, be available, encourage interaction, and you'll make sales.

Let's look at five easy ways you can be there.

1. Create a Blog: Be Real, and Be Human
Many businesses believe that blogging won't help their business, because ______ (fill in the blank with your reason.)

If you believe this, let me ask you two questions: "Do you want more traffic? Do you want more sales?"

Did you answered "Yes" to both questions, you need a blog. Your blog may not look like an online journal. Few business blogs do. It may just look like a part of your site which gets traffic which converts to sales.

The point of a blog on your site is that it engages your visitors and turns them into customers.

2. Answer Customer Questions on the Blog
A blog's power is derived from Really Simple Syndication (RSS.) This syndication is built into blogs, and it means that blog postings can appear on sites which syndicate news (Google Blogs, Technorati, and many others), within minutes.

Contrast this instant syndication with getting a Web page indexed so that it appears in the search query results -- it can take days, even if your site is well-established, and months, if your site is new.

This instant-publication feature of a blog make it an ideal solution to responding to customer and pre-sales questions.

3. Create a Twitter Account to Promote Special Offers
As well as a blog, your business needs a Twitter account. Many businesses use their blog in tandem with Twitter to respond to customer questions. However a very common use for Twitter accounts is to use them for special promotions. For example, the site Adore Beauty asks customers to tweet their Wish List: customers can win items on the list.

4. Add More Content to Your Web Site
Content counts. Every page on your site is an opportunity to be found in the search engines, so build up the content on your site for more traffic and sales.

5. Keep Your Web Content Fresh
As your site grows, your content can become hard to manage if you don't have a content plan for the site. Appoint an editor for the site to manage the content, ensuring that the content is up to date, and that all the links work. This is vital: broken links give a bad impression.

Get traffic to individual pages by building up the links to those pages, so that each page on your site works for you.


Author by: Angela Booth

Content Marketing - Use Content to Sell

Content Marketing - Use Content to Sell
You're running a business. You need to make sales. For many years, advertising helped you to make those sales. Unfortunately, conventional advertising is no longer as effective as it once was. You're spending more, and making less income. It's time you learned about content marketing.

What's Content Marketing?


Many companies are shifting to this new promotional method. Traditional advertising, based on the interruption model, is no longer effective. Not only is the audience segmented widely, but the audience is no longer reacting in the way it used to.

This new form of promotion is simply marketing by using content. This content can be in the form on informational articles, entertaining videos, custom publishing of magazines, and blogs, or other forms of content.

How Can You Use It?


One of the major benefits of this new process is that content, at least compared to traditional advertising, is very cheap to produce. This means that you can test content marketing in various ways, and select methods which produce the best results for you.

Start out by using content marketing to support traditional advertising you're using. For example, if you're running a radio or TV campaign, set up a website for it first. Create a blog, and build some social media marketing accounts. If you set up these forms of content before your campaign goes live, you'll be able to test the results you've achieved.

Of course, you don't have to wait until you're launching a new campaign. If you don't have a company blog, create one now. A blog will allow you to test its effectiveness slowly, without investing a great deal of time and money.

What Results Can You Expect?


The results may surprise you. Of course it depends on the industry and you're in, but some companies report that they're achieving the results they want by spending only 20 per cent of what they'd usually expect to spend on traditional advertising.

Over the past ten years, the gradual shift to content marketing has begun. In the vanguard were companies which invested in blogging and other social media. Over the past couple of years, more and more companies are realizing the effectiveness of marketing using content. Perhaps it's time you tested this new form of marketing too.


Author by: Angela Booth